Austin Air Companie Blog : Archive for August, 2018

New Air Conditioning Sales Truth

Monday, August 20th, 2018

Truth is a funny thing when it comes to sales. Sales of anything including air conditioning and heating equipment for that matter. We’ve all been duped by TV commercials that sell some new product with claims that more often then not turn out to be outright lies. They promise your money back, they promise if it’s ever broken they will give you a new one. A promise is made only to be broken. Tell me if I am wrong OK?

If you’re young and in your 20’s maybe early 30’s you may not know what I am about to share with you. Realize if you are in your 20’s I am twice your age. I know the sales game like the back of my hand. So take my hand and take a walk with me, as I share some of my own wisdom with you.

Our AC Product Is Better Than Sliced Bread

It’s not hard to make one product ‘look’ better than another if you make other similar products look worse. Often times it’s the ‘love’ of what one product claims. In most cases in the AC world of things it’s flashy words to put one’s HVAC product on a pedestal as being better than other competing HVAC products.

Lies masquerading as truth

For the most part a newly installed HVAC system can work flawlessly for quite some time because the longevity of a ‘completely’ new HVAC system can run for typically several years or more with little to no fuss other than changing air filters periodically. The funny part is brand doesn’t matter at all for the above to occur. Are you laughing yet?

You see as a HVAC business owner and operator, my job is ultimately being able to fix your system when it breaks. All brands break. I’m well aware of all the flashy gimmicks that many times make you think other wise. They’re there to captivate you and in many cases deceive you to think some elusive better non breakable HVAC system exists, when your current HVAC system isn’t performing as it should.

With that said, there is nothing wrong with certain HVAC brands that proclaim to be better. However, there are those that proclaim to be better than they really are and they come at a premium cost wise. So when they do break you will pay more for parts. Remember most HVAC brands require manufacturer specific parts these days. Nearly all HVAC brands do this to some degree. If I have to drive further to obtain those parts and the manufacturing plants are further away from those distributors you could be in for a wait to get that system fixed. You see this is the ‘nitty gritty’ back ground thinking that I do for you. Time. What is ‘time’ worth to you in a 100 degree heat wave and a broken AC?

More and more HVAC manufacturer’s are using parts that are equipment specific so they can charge whatever they want for the part you need to repair your HVAC system. The cost of what ever the manufacturer charges me (or any other company) is passed down to you. Don’t kid yourself.

Reasons I Sell The HVAC Equipment I Sell

For 10 years I have been running my HVAC business. I have installed 8 different brands of equipment. Mostly to see if there is ‘really’ some brand out there that is truly better than other brands.

Realize I have been running HVAC service for 23 years total as of 2018. As I said above the last 10 years have been running my own HVAC company. I am a one man company. Today it is August 20, 2018. Feel like temps hit over 100 degrees yesterday. I am bored, waiting for the phone to ring.

If the HVAC brands I sold in the past, literally 100’s and 100’s of AC equipment pieces each with 10 year parts warranty. (I never sell anything with less than 10 year part warranty, unless customer requests it.)

If you truly think AC brand matters as much as some think, why or how is it that I have the time it takes to write this lengthy blog post in the middle of high heat summer? Why am I not working fixing the equipment I installed over the past 10 years because it was inferior? Truth is funny that way. Ok, how about now? Are you laughing now?

Manufacturing Lies

What is the reason this Copeland compressor is in this factory?

It’s none other than salesmanship. It’s like the TV ad trying to sell you (fool you) into buying the latest kitchen gadget or whatever it is they are selling this week. Remember the Proverb? A fool and his money are soon parted. I don’t play those kinds of games. The truth is a double edged sword. If you don’t like the truth, your only option is to deny it. How much fun is that going to be?

The real reason I sell what I sell is access to parts when the AC system does break. Remember they all break. The better you take care of it the less likely that is. Another reason is ease in which it is to obtain those parts. Time, what is it worth to you? I am older now, so time is pretty expensive to me.

I live less than a mile from my main parts distributor. That main distributor gets the parts from the factory that is located less than 20 miles away. The warranties I get from this manufacture for higher end equipment are second to none.

My work ethic is second to none. My prices are reasonable for what I do. Quality comes from legendary response times and the knowledge to know how to correct a mistake ‘before’ becoming a critical problem. I answer my own phone. I joke around a lot within my advertising, mainly because I get bored so frequently and comedy is something that some people can relate to.

The jokes end when your comfort is on the line. I take my job seriously, when I am on the job. There is a time and place for everything.

The HVAC Equipment Is Your Choice

I am merely an ‘experienced’ guide to help you make not only a wise choice, but also become your HVAC servicer. AC Equipment sales are here one minute gone the next. If a HVAC servicer can’t repair equipment, then where does that leave you?

I repair all brands. How could I have installed 8 different brands over the years and only know how to work on a few of them? The only reason I say these things is to help you (the reader) to better understand how this works and the risks involved. There is risk driving down the road. Right?

I merely present you options or choices if you will as to what you want (what features are important to you). Whether it’s repairing or replacing your system it’s your choice to do so.

If the choice you make doesn’t work as you think I am here to fix it again or replace it. I am skilled in both. I am a licensed HVAC contractor.

The HVAC Equipment Brand You Sell Has Bad Reviews

I have some news for you, it wasn’t me who installed it. Therein lies the difference. It’s very common for competing HVAC companies to show you bad recent reviews of equipment brands they do not sell. If you check third party review sites of the equipment brand they are ‘trying’ to sell to you then you will see the brand they are selling you is just as inferior as anything else. Back in the day, I believe this was called ‘The Shell’ game.

Remember, you’re not buying a toaster. It takes skill to install a new HVAC system. It takes even more skill to be able to fix one. All HVAC brands on third party review sites rank the same at about 1 to 1.5 stars.

Proper installation and skill are the main ingredients to a great HVAC Equipment Installation.

HVAC equipment manufacturer’s have all changed in the past 10 years (bought out by other companies). Nothing is the same as it once was. Snap out of it. There is only one ‘real’ reason you use a professional. That is ‘TRUST’.

Thank you for visiting with me today. As always, I hope your day is comfortable.


About the author of this blog:
My name is Ray Austin. I am the owner and operator of Austin Air Companie, a HVAC Service Company serving Katy, Texas | Cypress, Texas | Richmond, Texas and some surrounding areas. I am a Texas Licensed HVAC Contractor with 23 years experience in Air Conditioning and Heating Systems (TACLB28416E). I hold an AOS degree in HVAC/R, EPA universally certified to handle any refrigerant and NATE certified in HVAC installations and repairs.

About Austin Air Companie:

Happy Birthday

Austin Air Companie Celebrates 10 Years

Celebrating 10 years in 2018.

Austin Air Companie
832-475-6895
“Your home comfort from A to Z”
Air Conditioning | Controls | Heating | Zoning

Better Service. Done Right. On Time. Guaranteed.

Air Conditioning Repair

Sunday, August 19th, 2018

It’s really hot out there today. This is the time of the year in which many that have had problems with their AC it’s long been fixed. (Hopefully)

There are those that are likely in the process of getting theirs fixed or putting it off because the AC broke unexpectedly. There is a lot of bad information out there in the internet world… please do not make the situation worse by attempting to fix it yourself or worse yet hire someone that is not licensed to work on it.

I have a good track record of repairing older systems. If and when it comes time to replace your AC I have a good track record there as well.

My Katy, Texas AC Company Is Different

I run my own AC company. You get someone with greater knowledge. How I fix things works. I write my own blogs, make my own you tube videos. If something else breaks, I fix it. I don’t make excuses. I don’t offer gimmicks. I offer true HVAC service and repair each and everyday 362 days a year.

It's Shake & Bake

AC Stories Coming To You Tube

I have some really unique stories that I plan to share soon on my you tube channel. One call in particular was a company that called me for a quote to replace a compressor.

I didn’t just give them a quote for the compressor. I checked to see what was wrong with the one that was so called bad. Good thing I checked because there was nothing wrong with the compressor. It was a minor electrical problem that was causing the issue.

I saved this company over $2600.00 on something they didn’t need.

Folks, this is why you pay for service. This is why you hire knowledgeable licensed HVAC contractors. I harp on this a lot in various blog posts I’ve written here and other websites that I own and operate. Time goes by, but nothing changes really. It’s the same thing that has gone on in the past. The lure of cheap service contracts… subscribe to my you tube channel here, the video is coming soon.

About the author of this blog:

My name is Ray Austin. I am the owner and operator of Austin Air Companie, a HVAC Service Company serving Katy, Texas | Cypress, Texas | Richmond, Texas and some surrounding areas. I am a Texas Licensed HVAC Contractor with 23 years experience in Air Conditioning and Heating Systems (TACLB28416E). I hold an AOS degree in HVAC/R, EPA universally certified to handle any refrigerant and NATE certified in HVAC installations and repairs.

 

About Austin Air Companie:

Happy Birthday

         Austin Air Companie Celebrates 10 Years

Austin Air Companie

832-475-6895

“Your home comfort from A to Z”

Air Conditioning | Controls | Heating | Zoning

Better Service. Done Right. On Time. Guaranteed.