Austin Air Companie Blog : Posts Tagged ‘new ac system’

New Air Conditioning Sales Truth

Monday, August 20th, 2018

Truth is a funny thing when it comes to sales. Sales of anything including air conditioning and heating equipment for that matter. We’ve all been duped by TV commercials that sell some new product with claims that more often then not turn out to be outright lies. They promise your money back, they promise if it’s ever broken they will give you a new one. A promise is made only to be broken. Tell me if I am wrong OK?

If you’re young and in your 20’s maybe early 30’s you may not know what I am about to share with you. Realize if you are in your 20’s I am twice your age. I know the sales game like the back of my hand. So take my hand and take a walk with me, as I share some of my own wisdom with you.

Our AC Product Is Better Than Sliced Bread

It’s not hard to make one product ‘look’ better than another if you make other similar products look worse. Often times it’s the ‘love’ of what one product claims. In most cases in the AC world of things it’s flashy words to put one’s HVAC product on a pedestal as being better than other competing HVAC products.

Lies masquerading as truth

For the most part a newly installed HVAC system can work flawlessly for quite some time because the longevity of a ‘completely’ new HVAC system can run for typically several years or more with little to no fuss other than changing air filters periodically. The funny part is brand doesn’t matter at all for the above to occur. Are you laughing yet?

You see as a HVAC business owner and operator, my job is ultimately being able to fix your system when it breaks. All brands break. I’m well aware of all the flashy gimmicks that many times make you think other wise. They’re there to captivate you and in many cases deceive you to think some elusive better non breakable HVAC system exists, when your current HVAC system isn’t performing as it should.

With that said, there is nothing wrong with certain HVAC brands that proclaim to be better. However, there are those that proclaim to be better than they really are and they come at a premium cost wise. So when they do break you will pay more for parts. Remember most HVAC brands require manufacturer specific parts these days. Nearly all HVAC brands do this to some degree. If I have to drive further to obtain those parts and the manufacturing plants are further away from those distributors you could be in for a wait to get that system fixed. You see this is the ‘nitty gritty’ back ground thinking that I do for you. Time. What is ‘time’ worth to you in a 100 degree heat wave and a broken AC?

More and more HVAC manufacturer’s are using parts that are equipment specific so they can charge whatever they want for the part you need to repair your HVAC system. The cost of what ever the manufacturer charges me (or any other company) is passed down to you. Don’t kid yourself.

Reasons I Sell The HVAC Equipment I Sell

For 10 years I have been running my HVAC business. I have installed 8 different brands of equipment. Mostly to see if there is ‘really’ some brand out there that is truly better than other brands.

Realize I have been running HVAC service for 23 years total as of 2018. As I said above the last 10 years have been running my own HVAC company. I am a one man company. Today it is August 20, 2018. Feel like temps hit over 100 degrees yesterday. I am bored, waiting for the phone to ring.

If the HVAC brands I sold in the past, literally 100’s and 100’s of AC equipment pieces each with 10 year parts warranty. (I never sell anything with less than 10 year part warranty, unless customer requests it.)

If you truly think AC brand matters as much as some think, why or how is it that I have the time it takes to write this lengthy blog post in the middle of high heat summer? Why am I not working fixing the equipment I installed over the past 10 years because it was inferior? Truth is funny that way. Ok, how about now? Are you laughing now?

Manufacturing Lies

What is the reason this Copeland compressor is in this factory?

It’s none other than salesmanship. It’s like the TV ad trying to sell you (fool you) into buying the latest kitchen gadget or whatever it is they are selling this week. Remember the Proverb? A fool and his money are soon parted. I don’t play those kinds of games. The truth is a double edged sword. If you don’t like the truth, your only option is to deny it. How much fun is that going to be?

The real reason I sell what I sell is access to parts when the AC system does break. Remember they all break. The better you take care of it the less likely that is. Another reason is ease in which it is to obtain those parts. Time, what is it worth to you? I am older now, so time is pretty expensive to me.

I live less than a mile from my main parts distributor. That main distributor gets the parts from the factory that is located less than 20 miles away. The warranties I get from this manufacture for higher end equipment are second to none.

My work ethic is second to none. My prices are reasonable for what I do. Quality comes from legendary response times and the knowledge to know how to correct a mistake ‘before’ becoming a critical problem. I answer my own phone. I joke around a lot within my advertising, mainly because I get bored so frequently and comedy is something that some people can relate to.

The jokes end when your comfort is on the line. I take my job seriously, when I am on the job. There is a time and place for everything.

The HVAC Equipment Is Your Choice

I am merely an ‘experienced’ guide to help you make not only a wise choice, but also become your HVAC servicer. AC Equipment sales are here one minute gone the next. If a HVAC servicer can’t repair equipment, then where does that leave you?

I repair all brands. How could I have installed 8 different brands over the years and only know how to work on a few of them? The only reason I say these things is to help you (the reader) to better understand how this works and the risks involved. There is risk driving down the road. Right?

I merely present you options or choices if you will as to what you want (what features are important to you). Whether it’s repairing or replacing your system it’s your choice to do so.

If the choice you make doesn’t work as you think I am here to fix it again or replace it. I am skilled in both. I am a licensed HVAC contractor.

The HVAC Equipment Brand You Sell Has Bad Reviews

I have some news for you, it wasn’t me who installed it. Therein lies the difference. It’s very common for competing HVAC companies to show you bad recent reviews of equipment brands they do not sell. If you check third party review sites of the equipment brand they are ‘trying’ to sell to you then you will see the brand they are selling you is just as inferior as anything else. Back in the day, I believe this was called ‘The Shell’ game.

Remember, you’re not buying a toaster. It takes skill to install a new HVAC system. It takes even more skill to be able to fix one. All HVAC brands on third party review sites rank the same at about 1 to 1.5 stars.

Proper installation and skill are the main ingredients to a great HVAC Equipment Installation.

HVAC equipment manufacturer’s have all changed in the past 10 years (bought out by other companies). Nothing is the same as it once was. Snap out of it. There is only one ‘real’ reason you use a professional. That is ‘TRUST’.

Thank you for visiting with me today. As always, I hope your day is comfortable.


About the author of this blog:
My name is Ray Austin. I am the owner and operator of Austin Air Companie, a HVAC Service Company serving Katy, Texas | Cypress, Texas | Richmond, Texas and some surrounding areas. I am a Texas Licensed HVAC Contractor with 23 years experience in Air Conditioning and Heating Systems (TACLB28416E). I hold an AOS degree in HVAC/R, EPA universally certified to handle any refrigerant and NATE certified in HVAC installations and repairs.

About Austin Air Companie:

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Austin Air Companie
832-475-6895
“Your home comfort from A to Z”
Air Conditioning | Controls | Heating | Zoning

Better Service. Done Right. On Time. Guaranteed.

Air Conditioning Problems

Wednesday, August 3rd, 2016

Nothing can make the alarm bells go off in your head more than AC problems in the summer time. Just the mere thought of this will probably gives you chills clear to your spine. Even worse is if you just recently had an AC repair and you live in Katy, Texas where the heat is enough to make you wilt after viewing the weather forecast.

If you are a home owner living in or near Katy, Texas area with air conditioning problems this blog is for you. You have found the right place. I am a Licensed HVAC contractor. It’s important that I describe who I am so you can understand the difference from what my company provides as opposed to most of my competitors. Unfortunately not all HVAC companies are created equal. This might be why you are here anyway.

I am what is known as a ‘working’ Licensed HVAC contractor. This difference is that I don’t use AC technicians, sub contractors or even installers. I do all of the work myself. The benefit from using one person is that the person that services, repairs and installs knows your system better than having multiple service people repairing or replacing your system. This will typically give you far less hassles, better service and less down time.

This is what it’s all about right? Convenient, easy, dependable, professional service when you need it.

Home Air Conditioning Mechanic

You see, I am a unique victim of the financial crisis that hit U.S. shores over a half decade ago. I started my HVAC company during this time and in many cases what I have done is to go against the grain rather than with it, some may call this ‘disruptive’ because I have found that by doing things right and doing them well by myself, I can deliver a much greater longer lasting product when you decide to have me install a new HVAC system. Without me in the equation your odds are probably close to 40% success rate.

Certainly, I also repair many AC systems too, but if the system is old and has had many people working on it over the years you have to be realistic in that they don’t last forever. From a national average standpoint the average life of an AC system is 15 years.

Now just because your system may be this old or older doesn’t always mean you are forced to replace it. After I inspect your system I can give you recommendations and then you can decide what you want to do from there. In some cases a repair may be all you need, but this has to be assessed in person. I am not here to play guessing games.

From those looking at my HVAC Company from the outside in, even professionals with in the industry view this as impossible for one man to do everything up to and including new system installations. What can I say? I have a lot of trade secrets that I have developed over the years and I am extremely efficient at what I do and in many cases I run circles around my competition due to this fact.

Am I perfect? No, I’m human like anyone else. My failure rates typically hover in a range of 2-3% on equipment that I’ve installed myself. Failure rates on repairs can be higher but older equipment doesn’t last forever so you can’t really count that with a straight face. I only deal in reality, not fantasies and fairy tales. The failure rates I talk about above are failures within the warranty period of the equipment that I have installed myself.

From a normal run of the mill HVAC company perspective they strive for failure rates of no more than 25%. So in other words, if you’re not using me as your HVAC service provider your HVAC equipment failure rate could be 8 times higher or worse! These HVAC companies deem this standard failure rate as ‘ACCEPTABLE’! Say what?

AC Repair

In Katy, Texas during the summer there is really no job I do more than repairing AC systems. Pretty much any age, any brand and repairs ranging from electrical problems like breaker keeps tripping to compressor will not start or AC is blowing hot air, low cooling or no cooling. In some cases I have found some of these problems related to poor HVAC maintenance services.

AC Services that you paid for earlier in the year to get your AC checked or tuned up. You have to realize that if the AC maintenance is not done properly it makes not one bit of difference how much you paid to have it done. Most of these AC technicians doing this kind of work may not be as skilled as you think they are.

Certainly there are good reputable AC technicians out there. I was one of them at one point in my illustrious HVAC career, but the odds that you will get a good one are unfortunately quite slim.

Professional Air Conditioning Services

I’ve simply eliminated the fuss and the cuss using a few old wives sayings and applying these sayings to my business model. Maybe you can relate to these…

1. Too many cooks in the kitchen spoil the broth.

2. Be original in all you do, if you’re any good some will try to copy you.

3. Lucky for you that you can only be you and no one else. (secret sauce!)

Just so you know it is me writing this (Ray Austin), the one who will actually come to your house to fix your AC or replace your HVAC system. You are in good hands, I have been doing this for 21 years as of 2016. So you might be asking yourself how do I do it? Work ethic. In America with hard work and dedication nothing is impossible. If you don’t think Air Conditioning is hard work then I am probably not the HVAC provider you are looking for. I am not running a scam operation here. I use my own name as the name of my company. I only have one last name. Why would I work as hard as I do at something only to destroy it with half truths or bold faced lies?

I’m well aware you are on the internet and so reading isn’t always believing… this is why I go to the extent I go to. To do my best to prove it to you before you even pick up the phone to call me. To my knowledge, you simply will not get this kind of dedication in any competitor of mine. Subscribe to my You Tube Channel here.

Free Air Conditioning Gimmicks

Did you fall for that special word free — Did your eyes light up? We’re humans and consumers rolled into one. But when you go to work do you tell your boss at the end of the week that this week is on you and you’re going to give him your hard efforts for nothing in return?

The HVAC industry is built on gimmicks. These gimmicks are used to make the phone ring. But did you know that a free call to an HVAC company is really code word for “Please send me a salesman.”???

An air conditioner replacement is something you will be lucky to do 3 times in your life time if you are lucky. If you are unlucky you may do it double that number of times. Many people don’t realize the complexity involved in today’s residential HVAC service industry. Let alone the problem of finding a AC contractor that actually knows what they are doing.

A salesmen call is a call in which someone comes to your home to do one thing. To sell you something, they will sugar coat everything, they may tell you your current unit is undersized for the home. How will you know anything different?

In some cases you won’t even realize the HVAC company sent you a salesman. The easiest way to know is if there is no service fee for the call to your home. Why do you suppose? You have to think for a moment. The salesman is paid on commission. The salesman makes no money unless he sells you something. It doesn’t matter one bit what your interests or problems are. The salesman in most cases has only one interest and that is to sell you whatever he can, the more the better for him.

This is the hidden cost of a free service call. They talk you into it and convince you. It’s a cat an mouse game to say the least and many people fall victim to these high pressure sales tactics all too often.

What happens if you have trouble with whatever the salesman sold you? You’re left to get service people of that company involved. Better hope they are as good as the sugar coating the salesman sold you. Yes this adds more people to the equation to find a solution. The salesman is out of the loop, he’s not coming back most likely because he’s paid on commission remember? He would just come back to try to sell you something more… it’s what they do.

Licensed HVAC Service Provider

Now certainly if you call me and want me to pretend to be a salesman I can play along. I’m flexible. But my goal isn’t to just sell you something for the sake of selling you something. My goal is to become your HVAC provider. Solve the problems you have now and be available to solve future problems. If I sell you something and you have a problem with it you pick up the phone and call me. Doesn’t this sound better than the aforementioned way? Do you see the difference?

One guy (Licensed HVAC Contractor) to take care of all your HVAC needs. Sounds too simple right? My way works… Less hassles, better service. I wouldn’t be writing this blog myself in the heat of summer if my way didn’t work. Please choose your HVAC service provider wisely.

Thank you for visiting with me today. I hope I helped you understand things more clearly and above all I hope your day is comfortable.

About the author of this blog:

My name is Ray Austin. I am the owner and operator of Austin Air Companie, a HVAC Service Company serving Katy, Texas | Cypress, Texas | Richmond, Texas and some surrounding areas. I am a Texas Licensed HVAC Contractor with over 20 years experience in Air Conditioning and Heating Systems. I hold an AOS degree in HVAC/R, EPA universally certified to handle any refrigerant and NATE certified in HVAC installations and repairs.

Austin Air Companie

832.475.6895

“Your home comfort from A to Z”

Air Conditioning | Controls | Heating | Zoning

For more information and everything AC and heating

for your home visit me at my main website @

www.austinairco.com

Better Stuff. Done Right. On Time. Guaranteed.